Aida Morales

Aida Morales is a New York-based content marketer, digital influencer, and social media strategist. Morales is also the founder of Adequate Woman, a website dedicated to women in tech.

Morales was born and raised in Colombia but immigrated to the United States for college. She attended Northeastern University for her undergraduate degree. She graduated with a bachelor’s degree in Computer Science & Engineering and a minor in Marketing from Boston University’s School of Management, where she received her MBA from its Katz Graduate School of Business with dual concentrations in marketing & entrepreneurship. Aida Morales

After graduating from Northeastern University, Morales joined Microsoft in 2011 as a Product Manager for Windows Phone and Windows 8 teams. She worked on various marketing initiatives for products like Xbox Music and Bing. At Microsoft, she also managed marketing for the company’s E3 gaming event. Morales left Microsoft in 2013 to pursue an entrepreneurial career.

While working at Nokia, Morales started blogging about mobile technology under the pseudonym “Aida Mobile.” Her writing won her a reputation as a tech expert. She soon started getting invitations to attend private events and speaking engagements, which led to more opportunities in the New York City startup scene. At Roosevelt Island Operating Corporation (RIOC), a NY-based organization that oversees the operations of Roosevelt Island, she managed communications and helped the company become more active on social media.

Roosevelt Island Operating Corporation (RIOC)

In 2015, Morales founded Adequate Woman, a website dedicated to women in tech. Her online writing drew the attention of influential business leaders and entrepreneurs. She was soon invited to write for other popular publications like TechCrunch, Huffington Post, and Inc Magazine.

On June 1, 2017, Morales became the Chief Marketing Officer at Get around, a peer-to-peer car rental startup based in San Francisco. In this role, she will be responsible for helping to grow Get Around’s brand awareness and marketing as it continues to expand its peer-to-peer transportation service across the nation.

Aida Morales is a New York-based content marketer, digital influencer, and social media strategist. Morales is also the founder of Adequate Woman, a website dedicated to women in tech. Morales was born and raised in Colombia but immigrated to the United States for college. She attended Northeastern University for her undergraduate degree. She graduated with…