Miki Agrawal is a Serial Entrepreneur and Founder of THINX
Miki Agrawal is a serial entrepreneur and founder of THINX, a period product that addresses the issue of period shame. In this post, she discusses the importance of being your boss and how building something can make you happy. As an entrepreneur who believes in female empowerment and period positivity, Miki Agrawal has been able to brand herself as one who is trying to solve some major problems in her industry while staying true to her values as an ethical businesswoman.
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Agrawal’s path to becoming an entrepreneur started early. As a young girl, Miki’s parents were running a successful restaurant in India, and she was fascinated by how her father worked to build the business from the ground up. However, it was when she moved to New York at age 17 and saw a commercial on television that sparked her interest in becoming an entrepreneur. The commercial was for Spanx and showed a woman wearing leggings designed to reduce cellulite through some technology.\
Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
– Albert Schweitzer— Miki Agrawal (@twinmiki) February 13, 2023
At age 20, Miki Agrawal started her first company, DOLLY Lingerie, which made women’s underwear specially designed for females. Agrawal ran this independent project for about two years before selling it and moving on to her next venture: THINX. In 2010, Agrawal teamed up with friend Antonia Dunbar, and together they began working on a new product: menstrual underwear. The two were frustrated that feminine hygiene products were not being marketed correctly, so they decided to develop underwear that could be used as a replacement for tampons or pads and could be worn every day. The name of their product was inspired by the word thins, which has to do with thinness but is also slang for ecstasy.
In 2012, THINX launched its first-period underwear line. Modelled by models from Sports Illustrated, an idea Agrawal got from watching a video of Beyoncé in Lemonade, the company sold out of its debut products in three minutes online.
Follow Miki Agrawal at Twitter: http://Twitter.com/twinmiki/
Miki Agrawal is a serial entrepreneur and founder of THINX, a period product that addresses the issue of period shame. In this post, she discusses the importance of being your boss and how building something can make you happy. As an entrepreneur who believes in female empowerment and period positivity, Miki Agrawal has been able…