Krishen Iyer On Leadership Development

Krishen Iyer is the Founder & CEO of MAIS Consulting Corporation; he is an expert in Microsoft Dynamics and CRM solutions. He holds an impressive background and his experience includes developing new innovative products for the healthcare industry and managing large-scale projects with international team members. Krishen is passionate about providing innovative solutions for some of the most complex business problems customers face today, like implementing a global, multi-business CRM infrastructure.

Happiness Leads to Better Marketing

We are now in a new age of marketing. This new age started with the advent of social media and continued with increased personalization by leveraging the latest data analytics. Today, it is all about teaming up with vendors to create a 360-degree view of customers, as Krishen Iyer recalls. This approach is no longer limited to customer service but extends to marketing teams.

The business expert explains that, in the past, marketing teams made decisions based on gut feelings and perceptions. They either needed to launch products quicker or respond to competitors, resulting in suboptimal outcomes. Marketing groups increasingly leverage data analytics and insights to make better decisions. For Krishen Iyer, this has been a key aspect for his success within his professional career. 

The self-improvement society is one of the biggest beneficiaries of worldwide business growth and expansion. This success has created a new market for coaching and leadership development. One of the biggest challenges to the growth of this industry is the overwhelming variety of coaching options, Krishen Iyer recalls. Customers look for a specific coaching program to meet their immediate goals. 

This makes it difficult for coaches to stand out from all others. Krishen Iyer does believe that the key to the stand-alone success of a coaching program is to create a community. This community aspect is not only for marketing purposes but also has the potential to create actual self-improvement in customers’ lives. Customers can use community forums and groups to share their experiences and learn from each other. Sharing affairs establishes a sense of community and can be a motivator.

Krishen Iyer is the Founder & CEO of MAIS Consulting Corporation; he is an expert in Microsoft Dynamics and CRM solutions. He holds an impressive background and his experience includes developing new innovative products for the healthcare industry and managing large-scale projects with international team members. Krishen is passionate about providing innovative solutions for some…