Fashion

Unique Business Model of Fabletics is Allowing Them to Pass the Competition

When women head out to run errands they want to be two things, cute and comfortable. Women sometimes struggle with finding clothes that help them achieve both of those things. That’s because women’s body sizes are so vastly different and many clothing stores and companies across the country tend to operate off a one size fits all model. Luckily, more companies are coming into business that offer a plethora of sizes and styles so that a woman can find what she’s looking for. When it comes to stylish clothes to run daily errands in, many are turning towards athleisure-wear. It’s a style of clothing in which a woman can conquer anything whether it’s shopping, hitting the gym, taking a class, or grabbing lunch. The clothes are practical, supportive, and cute.

 

Nobody does athleisure-wear quite like Fabletics does. They’re a company that started off solely online. This helped them in their fight against showrooming. With many other companies, buyers will browse clothing online and then find it cheaper elsewhere. That’s not the case for Fabletics because they’ve become the leader in activewear. They’ve got a variety of clothing and styles that appeal to women all over the country. The clothes are also affordable.

 

Fabletics runs off a unique subscription-based business model where buyers can purchase individual clothing pieces and outfits online. Otherwise, they can sign up where they get unique outfits tailored towards them each month. They can choose to purchase that outfit or skip if it doesn’t appeal to them. This helps them always have access to variety. Consumers also get the latest deals this way. This is just one of the many ways that Fabletics is taking on Amazon. Amazon has long been the leader when it comes to clothing sales, but it appears that Fabletics has found their niche.

 

Another reason that Fabletics is doing so well is that they have Kate Hudson on their side. Kate Hudson has long been known for her charming looks and personalities in a slew of feel-good movies. She’s just as charming off-screen as she is on and that’s why Fabletics decided they needed her on their side. She’s helped them grow into a hugely successful company ever since the beginning.

 

That’s because Hudson cares about the clothing. She’s seen in advertisements, interviews, and all over social media wearing the brand. She supports Fabletics and believes in their style and quality.