Honey Birdette-Sparking Sensuality

Honey Birdette has decided to launch a US e-commerce site after experiencing a 374% increase in US online sales alone in just 12 months. The new site promises to improve the overall experience of the customer and will make returns easier, provide faster shipping, and offer frees hipping on orders over $50. The new site will also offer more products that will be available to US customers. They plan to also expand their UK store count to 40 from three by the end of 2018.

Honey Birdette is hoping to open its stores in the US and is rapidly increasing its market into the UK where they already have a store in Leeds’ Victoria Gate, Westfield White City, and London’s Covent Garden.

Honey Birdette has 10 additional store locations pegged, including one in Leeds, one in Westfield Stratford, Newcastle, and Liverpool. They even have 40 more in mind for nest year. In Australia, Honey Birdette already has 55 stores and is expected to expand into Europe.

Honey Birdette was started when a couple of friends thought there should be more available to choose form in the lingerie market. Since it was greatly lacking, they decided to create their own collection and it coon quickly. Seems to be that they were not the only ones with this problem.

Honey Birdette, as seen on Instagram,  was created and since 2006 has been bringing the spark back to the bedroom through sensual items such as lingerie, massage candles, and cuffs. Honey Birdette isn’t your average lingerie boutique and you will know that the minute you step into one of their stores. From the luxurious and lush décor to the rows and rows of tantalizing items, you will feel as if you are in a different world. You can even get champagne with the push of a button.

Find more Honey Birdette on YouTube.


Why Fashion and Technology are Inseparable

The Relationship between Fashion and Technology

Fashion and technology grow in tandem. The two enjoy a symbiotic relationship; each benefiting from the other’s innovation from time to time.

How Fashion Propels Technology

From the 70’s boom box to the Walkman era, and now the iPod generation, and supermodels posing by new automobile series, it is clear that technology in itself is not powerful in the social spheres without the help of fashion.

Fashion attaches value and popularity to technological innovations. Meaning, the technology industry does the making, and then the fashion industry takes over – making it “cool”, or fashionable.

Tech Fashion

Fashion designers attest to scaling new heights thanks to technology. One of them is Anouk Wipprecht, a Dutch fashion designer who merges technology and fashion to get beautiful and functional hybrids.

With regards to technology, the designer popularly known for Pseudomorphs – the self-painting dress, and DareDroid – the drink-making dress says, “It’s like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.”

Tech Fashion and Saving Energy

Another interesting morph of the fashion and technology is the newly created clothing which captures kinetic energy – brought about by movement. This energy is then converted to electric energy and used to power gadgets like mp3 player and watch.

Tech Fashion and Safety

On the other hand, fashion designers Ashwin Rajan and Kevin Cannon created Frontline Gloves which is a positive contribution towards safeguarding Firefighters. With their gloves, simple hand gestures convey critical information, faster. For example: “exit”, “all right”, and “go”.

Tech Fashion and the Environment

Additionally, the fashion industry has been clearing technology industry’s environmental mess. Jewelers make accessories out of scrap from tech items, some fashion designers have made functional bags, jackets, and t-shirts from bicycle tubes.

Tech Fashion’s Social Impact

Socially, fashion has made otherwise uninteresting technology innovations acceptable. A good example is Google Glass. Before top fashion designer, Diane Von Furstenberg salvaged the situation, they were just for geeks. That was until her models wore them while on the catwalk. Then Google Glass switched from boring to trendy.

Christopher Burch

This fact is appreciated by among others, Christopher Burch, Founder, and CEO of Burch Creative Capital; who is dedicated to “creating disruptive ideas that have a direct positive and lasting impact on people’s lives”.

The Future of Tech Fashion

Christopher Burch, the famed investor with a keen interest in luxury fashion brand says, “The excitement of tomorrow lies in what both industries learn from each other to make this world a more beautiful, creative, and protected place in which to live.”